America's New Craving: Bollywood

Bollywood, the new "it" thing, is the informal word used for the Indian Film Industry. The exact definition, geographical distribution and stylistic characteristics of Bollywood dancing are somewhat vague. However, in spite of all this it is surprisingly recognizable all over the world today.

Whether it’s a new reality show on NBC or the Red carpet at the Oscars, Bollywood is everywhere! Bollywood dancing is a powerful form of entertainment that can not only unleash ones locked away creativity but also unite generations and cultures. Bollywood dancing is a burst of energy with lively moves that always leave the crowd with an infectious feeling of wanting more It then comes as no surprise why this newly popularized trend has turned into a Bollywood mania.

The international appeal of Bollywood dancing is something that has been many years in the making. With the release of Slumdog Millionaire, Bollywood has finally made its mark in the Hollywood world, and secured its role as a popular form of dance. Given the success of this film, Bollywood played a huge role at Hollywood's biggest gala/The Academy Awards, which was certainly a preview of what's to come in the future of Oscar ceremonies.

With big U.S. film companies such as Warner Bros and Twentieth Century Fox setting up offices in India, who's to say what’s next… One thing is for sure, the exposure of Bollywood in the entertainment industry will only continue to grow.